Empowering Women Innovators: #SheInnovates Campaign
Showcasing Women-Led Initiatives to Tackle Global Hunger
Spearheading the #SheInnovates campaign for the WFP Innovation Accelerator, I played an active role in planning and executing various promotional activities. I led social media planning and collaborated with a graphic designer for eye-catching visuals, while also liaising with experts to establish our presence among other UN agencies during Women's Month. Additionally, I organised a LinkedIn Audio event, further demonstrating commitment to promoting innovative women in the fight against global hunger.
#SheInnovates
#WomensMonth
#SheInnovates #WomensMonth
Amplifying Women’s Voices
To further the reach of the campaign, a plethora of compelling visuals were crafted and strategically disseminated across the Accelerator's social media channels. These visuals were also shared on various UN agencies' platforms, utilising the power of the #SheInnovates and #WomensMonth hashtags to amplify our message. The campaign reached a high point on International Women's Day, where our increased output spotlighted and celebrated various activities by and for women across the globe. This fervor not only honoured women's contributions but also significantly contributed to the conversation on gender equality and women's empowerment.
Challenging Gender Norms
The campaign also involved designing and disseminating a series of eye-catching posters throughout our headquarters in Munich. The main objective of the posters was to challenge and disrupt traditional gender norms and stereotypes. They were strategically placed to encourage dialogue and to inspire a shift in thinking among staff and visitors. This initiative was part of our broader commitment to promoting gender equality and inclusivity within the organization and the communities we serve.
ShareTheMeal Partnership
The campaign's reach was further broadened through a strategic partnership with ShareTheMeal. As a facilitator for this collaboration, I used engaging social media materials to support their call for donations. The compelling content resonated with audiences and played a crucial role in amplifying the impact of our collective mission to challenge gender norms and stereotypes.